Accepting you to definitely customs and you may people range from nation to nation, eHarmony may need to adjust the application procedure. * Making use of the ARENA’S design, eHarmony is to continue a primary extension strategy to the geographically nearby regions first (Canada) followed closely by faraway regions. eHarmony can leverage its’ brand to help you familiar customers (equivalent culture, vocabulary, management society and you may business economics).

A is described as of numerous specific niche agencies providing a concentrated and you can specific service, both of the faith, region, years, or sexual taste

So it low risk strategy carry out helps an excellent “test” circumstances making it possible for eHarmony to examine the issues from global expansion ahead of going further afield. (more…)