In the Feminine Mystique, authored inside the 1963, Betty Friedan summarized the brand new fury of the generation, creating, “A lady now has been made feeling freakish and you may by yourself and bad if, just, she desires be more than just her partner’s partner.”

Sobriety

The majority of people envision the new 1960s because the a decade long booze-fest where big date ingesting (especially where you work) was the norm. While this is partially real, it was way more appropriate for males to help you be a part of several alcoholic drinks daily than women. Much more about women were getting off traditional sex stereotypes, but women that ingested appear to was indeed recognized as distinctly unfeminine.

Warning people not to drink an excessive amount of was not simply a beneficial societal pressure, however, one which is supported by the public service announcements away from a single day in addition to traditional mass media. “Individuals think about the lady inebriated as a classic hag,” warned brand new Monday Night Article in 1962. “Certainly guys, heavy drinking can often be drawn because the a sign of fertility, additionally the statement, ‘Drunk once the good lord,’ are an effective tribute. No-one previously said approvingly, ‘She is inebriated while the a female.'” One to sentiment nonetheless stayed real by the end of your several years.

Smoking

Taking in excess was taboo for ladies trying to notice a man, but puffing try experienced glamorous. While a link between puffing and you will cancer of the lung is depending years in advance of, the newest habit was still extensive. During the 1964, new physician general informed you to definitely “cigarette smoking is actually a medical possibilities off enough strengths about All of us so you’re able to warrant compatible remedial step.”

Despite instance warnings, puffing was largely said to be glamorous and you will advanced. (more…)